Tag Archives: What is enterprise 2.0

Social Media Policy: ‘Watch Your Word’

I have always looked forward to writing something about what has been close to my heart—journalism.  And it might have been apparent already that I always tend to lean towards my journalistic nature or at least try to.  Well honestly I could not say that it had really been my bread and butter, but I am grateful to have amassed a wealth of information regarding the journalistic rules and ethics from my modest beginnings as a student all the way to marching through.

A trip down memory lane will take me to the very first day at the university where I first went to—10 years awhile back—I could vividly remember the old picturesque building I was at Silliman University (now celebrating the 111th year since its founding in 1901 by Americans in the Philippines) and right at the very room, stood an imposing poster of the Journalist’s Code of Ethics.  That served mainly as our “bible” for writing news regardless of whatever beat (a term used in journalism to refer to a particular area or category of concentration) we were assigned to.

Though I could not say that everything is plain and simple but at least we always have those principles to guide us in our reportage whether it be in print, TV or radio. I might not have scrubbed every single word at the back of my cerebellum but at least I have committed to memory the key points underlying them.  So it’s never difficult to abandon the guiding principles that govern the separation of news from opinion, the appropriate use of language and tone, importance of fact and objectivity, and whatever hallmarks there are in journalism.

But then there came SOCIAL MEDIA, vigorous debates surround media personalities as to how, when to or when not to use it in the line of duty.  It’s amazing that so much had been drawn to discuss the etiquettes and pitfalls of using emergent technologies.  However, realistically it’s undeniable that international media companies now embraced it as an indispensable tool in carrying out what’s expected of them.  Most, if not all, have issued additional guidelines to safeguard them from unnecessary allegations of biased-reporting all due to their journalists’ personal point of views.

And there is one that personally caught my attention and it’s definitely because of its plain straightforwardness—the Australian Broadcasting Corporation through its managing director announced in 2009 the new social media guidelines to which their national broadcaster’s journalists and staff must adhere to accordingly:

  1. Do not mix the professional and the personal in ways likely to bring the ABC into disrepute.
  2. Do not undermine your effectiveness at work.
  3. Do not imply ABC endorsement of your personal views.
  4. Do not disclose confidential information obtained through work.

In my own opinion, those four standards were founded on mutual respect to both parties: one, the company as an organization and, two, their people as individuals. Just because a person decides for the rest of his/her life to become a journalist one day does not entirely mean they abandon stating their personal views whether or not through the use of social media.  But of course they bear in mind that there are values that they need to strictly adhere to.

Now that blogging is my new medium, I was reminded that there indeed was a particular one that I have strongly committed by heart, truly a campus by the sea” memoir—the 11th item in the Journalist Code of Ethics as adopted by the National Union of Journalists of the Philippines which states:


“I shall conduct myself in public or while performing my duties as journalist in such manner as to maintain the dignity of my profession. When in doubt, DECENCY should be my watchword.”


Courtesy of


Posted by on September 1, 2011 in Enterprise 2.0


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Social ‘Wisdom’ Strategy—Key to ROI

Today marks another milestone in my social networking life—and another one to boot—I now joined Google Plus, thanks to the invitation of a close friend who hails from Sri Lanka.

Needless to say that’s how engrossed I am with whatever’s gravitating around my web browsers.  And yes, perhaps you’ve guessed it—anything or any word followed by 2.0 (I know you’ve probably have had enough of me mentioning it).

As a matter of fact, the most common, if not only executive, response to hearing any word followed by 2.0 is “Huh?” or “Hmm…” and isn’t all this just about a workmate of yours or practically anybody “doing Facebook” on company time?  But really why should you care about Enterprise 2.0? To add more reasons to prove my point, some companies even thought the solution was just to shut down access to technology.

Let’s talk figures, according to AIIM 2010 State of the Industry Survey, they found out that staff access to Facebook, Twitter, YouTube and Instant Messaging is barred in 45% of organizations.  In addition, instant messages, Twitter feeds and blog posts are not archived in 80% of some organizations using them.  This is now the challenge and an opportunity.

image from totalmarketexposure.comWhatever those figures are suggesting, I would like to believe that if organizations aren’t connected to today’s emergent technologies, chances are they are not being as effective as they could be.  But surprisingly though from that same survey 54% of organizations consider Enterprise 2.0 to be “important” or “very important” to their business goals and success. That’s why I totally agree with what Andy McLoughlin, Co-founder and Global VP Business Development for Huddle, said about the issue at the heart of the enterprise social software debate is CONTROL.

He explains further that,

By introducing the likes of wikis, blogs, podcasting and instant messaging into the work environment, IT departments are relinquishing their control over what users can and can’t do. However, by barring such tools in the workplace, an organization is sending out a clear message that it doesn’t trust its workforce. Banning such tools could also result in failure to stay ahead of your competitors.

What’s directly shocking to me as a mass communication/journalism graduate is that newspaper readership continues to decline, 106 million people read at least some of their news online, 70 million read actual newspapers online, and 88 million people use a social networking like Facebook or MySpace.  Sixty million bank online, and 55 million now read blogs (yehey!), creating an explosion of new writers, readers, and new forms of customer feedback that did not exist before.  (Pew Internet and American Life, 2009).

Adding to this msocial media strategyix of social media, allow me to cite Vistaprint as an example for us to grasp on developing a social media strategy, opportunities and increase the digits along this three letters—ROI.  With some assistance from a previous research conducted by Jacob Morgan, author of TwittFaced: Your Toolkit for Understanding and Maximizing Social Media,” let’s pick up some lessons learned as to why it’s important to put into place a strong emphasis on the “wisdom of the crowd”:

Vistaprint is an online supplier of printed and promotional material as well as marketing services, and is one of the fastest growing printing companies in North America. Within the enterprise 2.0 space, Vistaprint currently focuses on two things: an enterprise wiki and an internal ideation platform powered by Inutit. The ideation platform was focused around improving the customer experience; the wiki was focused on knowledge sharing and information.”

For the wiki, the lessons learned can be broken down into 4 key things as Morgan has mentioned:

  1. The collaboration and knowledge sharing problem was not a technology problem.  It was a people, process, and culture problem (and thus needed change)
  2. Whatever platform/tool you go with needs to be frictionless and people have to love it
  3. The technology solution that is going to solve your business needs must be fantastic
  4. People who say they are too busy to edit or contribute to the wiki really aren’t, they just think they are.  Everyone always have time for micro edits and inputting bits and pieces of information at a time.

Briefly, it’s a new world of doing business, one that will greatly affect your future business career.  Along with the changes in business come changes in jobs and careers.  No matter whether you are a finance, accounting, management, marketing, operations management, or information systems major, how you work, where you work, and how well you are so compensated will all be affected by… (thinking of that word ending in 2.0 again?…emergent outcomessee Web 2.0 Framework—where most interesting becomes visible, personalized recommendations, meaningful communities, relevant content easily found, enhanced usability and COLLECTIVE INTELLIGENCE!


SO FINALLY, no more “Huh?” for me as it could only be “Hmm…” for I now have a real definition of what “wisdom of the crowd” ought to be!


(Let’s see, sounds like I’m going to get some of that wisdom at Google Plus—do you think?)




[Reference Used]

  • Laudon, K. C., & Laudon, J. (2011). Essentials of Management Information Systems. Upper Saddle River, New Jersey: Pearson Education, Inc.

Posted by on August 30, 2011 in Enterprise 2.0


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The Enterprise 2.0 Phenomenon

If Tim O’Reilly is the father of Web 2.0 after having coined the term, Andrew McAfee, on the other hand, is the champion of Enterprise 2.0. Both terms have garnered more enthusiasm in recent times. But how are they exactly relevant these days is what we will delve deeper.

True enough that time and technology does not stand still, we all know someone, some place, at some time or another is going to figure out a way to advance online computing. I couldn’t agree more, and yes, that time and place is here and now.

It had not taken a while until people have started realizing this particular advancement now. From O’Reilly’s Web 2.0 concepts, now let’s examine further as to how this can be engaged in the enterprise. The prime mover of this realization was Harvard Business School’s McAfee when in US Spring of 2006 he coined yet another emerging term to refer to this concept as ‘Enterprise 2.0’.

This burst sprouted from his article in the MIT Sloan Management Review called ‘Enterprise 2.0: The Dawn of Emergent Collaboration’ (McAfee 2006).  A principal research scientist at Massachusetts Institute of Technology, McAfee has this definition:

“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.”

Allow me to share this interview courtesy of OracleVideo, for us to get it straight from the horse’s mouth:

What we are exactly doing now as bloggers, like you and me, is contributing content that is worthwhile and even just by reading articles such as this one is already an example of reaping the benefits of Web 2.0. But this time let’s go a little further by discussing how we can effectively share in allowing organizations to leverage social media for success like maximizing return on investment (ROI).

When I say maximizing ROI in this one, as in my understanding, I’d like to refer it this way as having all the things we love about the web and combining it now with all the things we love in a business table (well I hope to get one later when I have my own business).

Having said that, it’s also interesting to learn that a PhD student of Queensland Institute of Technology, Mr. Sirous Panahi is doing just that (a perfect example) as he is investigating the impact of social web technologies by looking at how clinicians or clinical care teams can share tacit (understood or implied without being stated) knowledge whilst using social networks—which I reckon is supporting a pathway to enterprise 2.0 success in the clinical health industry.

In addition, since we are talking about clinical or medical— according to Paul F. Levy, president and CEO of Beth Israel Deaconess Medical Center he opines:

“Andrew McAfee coined the term Enterprise 2.0 to describe a phenomenon that has changed the way the world does business. Now, he takes it a step further. Whether your firm is already deeply embedded in Enterprise 2.0 or you are trying to communicate its value to your staff and your customers…”

In conclusion, this new platform—in my humble opinion—as imposed by Enterprise 2.0 is now creating “silos” but perhaps what we ought to equip this said platform with is our better understanding of how to put forth proper control, reliability, stability and security in existing companies and organizations, hence, providing them a better tool to collaborative participation.


Posted by on August 29, 2011 in Enterprise 2.0


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