On the 5th of March 2011, I was appointed as a Brisbane International Student Ambassador for the Philippines. My relatives from back home informed me via Facebook that my appointment here in Australia generated some publicity mileage around the Filipino readership or at least in the province of Negros Oriental where I hail from.
Excited about what’s in the news, as I’ve rarely even seen the word Xavier in any periodical (probably because it’s not even a usual name), I then decided to grasps on ways on getting at least someone to get me a scanned copy of that newspaper then have it emailed to me. Adamant in my belief that if it is published then chances are, there might be copies online so I tried to Google about it hoping that the search giant would at least return me some results.
Anyway this is not the story of my life here in Brisbane right? But about how much web applications have revolutionized the internet in terms of management of data in the manner that they are now being properly stored, organized, and shared. Hence, we tend to question now who actually owns them once they go through the spectrum of the Web 2.0 world.
Yes, Google did return me some results but lead me to an interesting Web 2.0 application, YUDU Library, wherein a news staff of The Dumaguete MetroPost might have managed to put online an issue so luckily I don’t need to ask someone to grab me a copy of an actual one.
YUDU is an online library to read and explore. Some people simply go to YUDU to explore the huge library of digital content and read digital magazines, eBooks and other publications of interests. As we know, there are over one million publications read each month and new items being published every day from page-turning digital publications to music, podcasts, photos and more.
As a free publishing tool, YUDU allows users to upload PDF, Word & Powerpoint files to convert all brochures, magazines, newsletters and more into rich, interactive digital editions. Publications can be made private; password protected for selected readers; or public, to share with the world. And what makes YUDU more like a one-stop shop is that one can also upload music and photos so you can store & organise all your favourite digital content in one place.
It can be comparable to another Web 2.0 Application, Scribd, as it allows you to publish documents in a rather interactive, page-turning digital format and host them online at no cost at all. While Scribd does have a leg up on YUDU when it comes to the logging in being synced to Facebook, there is something to be said for having another solid option to have your document converted to HTML codes thereby allowing the user to embed the publication on their respective blog or website as a Flash-based with that neat page turning effect. So anyone can now make professional digital publications!
Using YUDU Library in action, you can view my hometown’s local publication where I was profiled by simply clicking on the image below.
As YUDU wants their users all over the world to enjoy this interactive, online reading experience, they have stated on their website, “We do not allow offensive material, adult content or copyright abuse. Please let us know if this publication is not YUDU-friendly.” Very clearly, they have also placed an icon for the readers to report abuse on each and every publication.
On that note, I think this is a great policy to take ownership of your own data and it makes YUDU a better place for online document publishing for teachers and students alike. That ability of collecting data and controlling data should rest on the shoulders of the users. As they understand that data is the most important aspect in building a Web 2.0 application, developers of such strive hard to limit open data as strategic and core assets.
So finally to answer how our information are being used, in their website YUDU states that;
- Keeping count of return visits to our sites;
- Accumulating and reporting anonymous, aggregate (data collected in mass), statistical information on Web-site and advertisement usage;
- Determining which features our overall user population likes best;
- Saving your password so you don’t have to re-enter it each time you visit our sites;
- Displaying the most appropriate advertising or content based on your interests.”
So what will YUDU?